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Dr Jennifer Regan-Lefebvre: ‘The reception of colonial wine in modern Britain’
May 20, 2015 @ 4:15 pm - 6:00 pm
Former British colonies are some of the largest wine producers in the world today, but we know little about these wine industries’ establishment and growth within the British Empire. This talk will examine the creation of modern wine industries in South Africa and Australia and the reception of those wines in late-nineteenth and early twentieth-century Britain. I argue that winemakers were creating wine for the British market and imagining their efforts as a contribution to an imperial economy. But in spite of marketing their wines through appeals to imperial unity, they struggled to change British consumers’ preferences and to convince them to consume colonial wines. This calls into question some narratives about the utility of colonies as sites of production and the power of colonial motifs in British advertising.
Jennifer Regan-Lefebvre (speaker)
Jennifer is Assistant Professor of History at Trinity College in Connecticut, USA. She is the author of Cosmopolitan Nationalism in the Victorian Empire (2009) and editor of For the Liberty of Ireland at Home and Abroad (2010). She is writing a history of wine in the British Empire and Commonwealth.